Be part of the Motor Verde reforestation project

Give your company a place in a living forest

Motor Verde Reforestation Project: more than just planting trees

Join this ambitious initiative across the Iberian Peninsula, where we restore biodiversity in fire-damaged or degraded areas, while creating jobs and revitalising rural communities.

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By taking part in Motor Verde, your company can make a real impact with a triple bottom line: environmental, social, and economic.

An opportunity to strengthen your Corporate Social Responsibility (CSR) strategy and reinforce your commitment to ESG principles (Environmental, Social, and Governance).

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Why get involved in Motor Verde’s reforestation projects?

Environmental impact

We plant native species on fire-damaged or degraded land, helping to restore biodiversity and capture CO₂ from the atmosphere.

Social impact

We create inclusive, local employment and offer training to improve employability, enabling more people to live and work in their home communities.

Economic impact

We stimulate rural economies by working with local businesses in the areas where we operate. Over 70% of the investment goes directly back into the community.

Innovation

We use satellite technology to monitor forest growth and apply an advanced early-warning system for fire prevention.

Transparency

All projects are externally verified by the auditing firm LRQA, ensuring transparency and accuracy in both reforestation process and CO₂ absorption calculations.

Certificate

All our forests are officially registered with the Spanish Office for Climate Change (part of the Ministry for Ecological Transition and Demographic Challenge).

A project developed in collaboration with a leading forest engineering company

Hear from those already involved in Motor Verde

Numerous companies and organisations are already contributing to different forests within the Motor Verde project in Spain, as part of their corporate social responsibility strategies.

Salvador Luna, Digital Marketing & Corporate Communications Manager at Fujifilm Spain

"Fujifilm Holdings is fully committed to the Sustainable Development Goals. When we learned about the Motor Verde project, we knew it aligned perfectly with our goals of reducing the company’s environmental impact and carbon footprint."

Marta Blázquez, President of Faconauto

"At Faconauto, we are committed to a sustainable automotive sector. That’s why we joined Motor Verde—a project that not only contributes to CO₂ absorption, but also regenerates ecosystems and promotes rural employment. This partnership strengthens the transformative role of our dealerships."

Cristina San Martín, Director of Coordination, Projects and Services at Sernauto

"At Sernauto, we joined Motor Verde because it enables us to put our sustainability commitments into action. It’s an initiative that supports our industry in moving towards decarbonisation, while generating a triple impact—environmental, social, and economic—across different regions of the country, which is highly valuable."